Posts Tagged ‘LiveStreaming’

When Small Congregations Start To LiveStream….

Thursday, June 15th, 2017

We have effectively LiveStreamed for about 5 years.

NewChurch LIVE launched 8 years ago.  Since them the technology progressed by leaps and bounds to the point where it is close to 100% reliable … quite a sea change from when we started.

And as the technology has really come into its own, we have definitely learned some lessons worth sharing.

How You Plan Has To Change

  1. Planning has to be more “in the round”, taking in more voices.  We do that via a sermon writing team that meets once a week, logistically planning a service two weeks out.
  2. Macro planning has to begin further upstream.  A simple example… there are wonderful graphics and video resources out there but they are most fruitfully employed when we have time to find, categorize, and employ them.  Our sermon calendar then is usually planned 6 months out.
  3. Three of my favorite planning resources: Life Church, wimp.com, Wingclips

How You Market Has To Change

  1. We use social media to market.
  2. Some tools that have worked well: Creating Facebook “Events”, creating short trailers, many of which are freebees that we simply add our graphic to, as well as using Facebook “Live” the morning of a service

How You Preach Has To Change

  1. You can’t move as much.  We use three carpets on stage that are “pre-sighted” for cameras and lighting
  2. You have to use graphics.  We “switch” constantly between the pastor, text slides, videos, photographs etc….
  3. Engage your audience through welcoming them to text during the service

How People “Consume” Will Change

  1. Your online audience will quickly rival your in-person audience
  2. Most will watch on their phones or phones “mirrored” to a TV so I recommend getting an “app“.
  3. Some will watch Sunday.  Others will watch/ listen during the week.
  4. The downside: Our in-person attendance stagnated while our online grew. Also, many young families prefer the LiveStream because they don’t have to battle their kids to get them to church so expect your Sunday School program to decline.

Regardless of your size, you are already an online congregation.  Before someone visits, they have checked you out online.  Listened/ viewed something.  LiveStreaming is a logical next step.

LiveStreaming is not a panacea.  It solves some issues and creates others.  And the digital frontier is an area where we need to be present.