The Quietness of Faith

Faith is a quiet, important endeavor.

It matters in this slow, deep way of a silent companion… a choice to do important work.

Important work is easily dismissed by the audience. It involves change and risk and thought.

Popular work resonates with the people who already like what you do.

Viral work is what happens when the audience can’t stop talking about what you did.

Every once in awhile, all three things will co-exist, but odds are, you’re going to need to choose.

Seth Godin

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