Marketing a Church

Is it possible to “market” a church?  Unsure. What I imagine is this….

We need to create churches that are worth talking about

Much of what people talk about in churches is, frankly, not worth talking about.  If conversation tends towards carpeting, music, “good” sermon/ “bad” sermon, who-is-doing-what-with-whom, I think we miss it.  Those conversations, tintilating as they are, will ulitmately fail to inspire growth though they will inspire gossip.

And a blessing … there are countless things so very bright and worthwhile to allow on “center stage” in terms of the great coversation to be had by a church. Mission, purpose, questions around faith and culture, pain, birth and death.

We need to serve our wider communities self sacrificially and with contagious generosity. 

The above … the best “marketing” there is provided we serve cleanly without a “so that we grow” agenda.

There must be a word out there for the opposite of entropy – where things fly apart.  A word to describe the fall of a church where things fly apart because they collapse in.  As New Church theology notes again, and again, and again, when charity/ service takes a back seat to other concerns we pull ourselves from the blessed order that will in the long run not only be our redemption but our joy.

Let it all go

“Caring and not caring.”  ”Pray like it all depends on God and work like it all depends on you.” A hard balancing but churches can do it.  Just work THERE. Right THERE. Pouring our lives into love and service sacrificially. And God will bless it. Sometimes in ways we anticipate. Most often in ways we don’t. So in the end, when we have faithfully done what was ours to do, let it all go.


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